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This retail expansion underscores the brand’s commitment to accessibility—ensuring The Ordinary skincare is available to Amazon’s wide, diverse US customer base.
January 29, 2025
By: Lianna Albrizio
Associate Editor
The Ordinary has launched its Amazon storefront within the US Amazon Premium Beauty Store. This retail expansion underscores the brand’s commitment to accessibility—ensuring The Ordinary skincare is available to Amazon’s wide, diverse US customer base. “As a brand committed to democratizing beauty, we’re thrilled to bring The Ordinary to Amazon’s Premium Beauty store in the US,” said Nicola Kilner, cofounder of The Ordinary. “This collaboration offers our customers another reliable, secure...
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